Outlook for Market and IT Research - Over 10% Growth to Reach $43 billion

Market research will achieve 11-12 percent growth every year through 2009 to reach $39.7 billion while IT research will grow between 7.5% and 9%, to reach $3.2 billion by 2009, according to information industry research and advisory firm Outell. The research industry includes companies like VNU, Forrester Research, Corporate Executive Board, Harris Interactive, WebSideStory, Telephia, and Info-Tech Research Group that provide research, syndicated market information, subscription-based measurement services, and offline and online panels.

Report Highlights:

• The market research segment enjoys continued opportunities to expand into China, India, Latin America and the Middle East.
• M&A will remain a key component of double-digit revenue growth, as will products that harness Web data.
• Gartner will continue to lead the IT research segment and create a pricing umbrella favorable to all research firms.
• Continued market demand for hands-on tactical implementation tools and membership-board businesses will push growth forward.

Rising Stars and Leader Board organizations whose innovation, agility and market focus are driving growth include:

• Market Research: LiveWorld, WebSideStory, Health Grades, Harris Interactive, IMS Health, Synovate, and GfK AG.
• IT Research: Cutter Consortium, Information Technology Toolbox, Info-Tech Research Group, Telephia, and Burton Group.

The top 10 market research companies include VNU, TNS (Taylor Nelson Sofres) plc, IMS Health, Inc., WPP Insight, Info & Consultancy, GfK AG, Ipsos, Information Resources, Inc., Synovate, Westat, Inc., and Corporate Executive Board. Top 10 IT research firms include Gartner, IDC, Forrester Research, Nielsen/Net Ratings, Telephia, AMR Research, Ovum, Yankee Group Research, Analysys, and TowerGroup.